GITEX GLOBAL DUBAI 2021
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GITEX GLOBAL DUBAI 2021 ❍
Amaranth — Diminuendo
The series: Amaranth Diminuendo is a ceremonial meditation divided into 5 parts —an introduction, followed by 4 distinctive expressions — reflecting on the practice of present being and the process of birthing love.
Translated in movements through the relationship between direction and elemental states, Amaranth references the Greek roots of meaning, 'Life everlasting' and 'Eternal bloom', while Diminuendo captures the spatial sense of approaching calm after the cacophony of change and dynamism.
Director of Photography: Byndr
excerpt from Tech X — Inspiring Innovation
“Talking at GITEX 2021, Lorenzo Rosettani, CEO of HCOMM said,” We are entering the future of living spaces, World of Sensations will allow the users to change the environment according to their needs and preferences. We can support people in the day-by-day life thanks to the multisensorial environment and the dedicated programs designed to improve life quality.”
Anne Vegnaduzzo, General Manager, Art in Space, further added, “HCOMM is offering to the art world a tool that will radically transform the experience we have with an artwork and how we interact with it. A new path to take for the artists, and art collectors, museums, foundations, curators.”
The World of Sensations experience, which makes use of some of the world’s most cutting-edge technology, allows people to transform their homes, offices, and public spaces with an immersive multisensory package that includes digital art, sounds, sights, and smells piped into a 180-degree room lined with state-of-the-art LED screens to create a space for emotion.”